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Webinar: Working with Mainstream Media to Avoid a Potential Crisis

by Mary Kendall Dixon | Dec 1, 2017 | Events, PR/Marketing, Professional Development, The ByLine, Webinar

Take an inside look at handling a high-risk media inquiry from the Chicago Tribune. Last summer, the Chicago Tribune published a series of negative articles that focused on the Illinois hog production industry. The Maschhoffs was one of several companies approached to discuss a variety of topics, including animal care and the environment. Josh Flint, The Maschoffs PR/Communications Manager, will discuss the preparation that went into the request, how we set guidelines in advance, and what the outcome was in the form of the finished product.

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